![]() Gen Z are growing up in a scary world and a struggling economy, so they’re more likely to turn to companies that make the world a better place to enjoy life. Selling Experiences, Not Just Products to Gen Z With running over 200+ campaigns every year for over a decade, in this blog – we bring to you how your brand can build Gen Z focused promotions and run skill-based contests, luck-based promos or sweepstakes, assured rewards and gifts on every purchase to capture their attention in the short span of time. While sales promotions include discounts and price-offs, Gen Z is seeking value and satisfaction as opposed to monetary benefits. In order to grab Gen Z’s attention in under eight seconds, tactical methods of sales promotions that influence purchase should be explored. Their buying power is $44 billion and expands to $600 billion when considering the influence they have on their parents’ spending.” ![]() Even more astounding, one expert says “Generation Z is one of the most powerful consumer forces in the market today. By 2020, Gen Z is expected to account for 40% of all customers. But in reality, they actually do possess a sophisticated filter especially growing up in an ever-changing environment and deluge of information. The attention span of a Gen Zer is just eight seconds-that’s four seconds less than the millennials. Digitally savvy, they don’t remember a time before the internet-unlike millennials. Yes, this holds definitely true for Gen Z! Also referred to as the iGeneration, this demographic makes up about 32% of the global population as of 2019 (Source: Bloomberg). Just when marketers believe they understand their audience, a new technology, new behaviour or even an entirely new audience alters everything.
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